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AP - Cries for help inside a Trenton, N.J., home turned out to be for the birds. Neighbors called police Wednesday morning after hearing a woman's persistent cry of "Help me! Help me!" coming from a house. Officers arrived and when no one answered the door, they kicked it in to make a rescue.

It is human nature to defend your position... That said, our hard outer shell defends our inner weak emotional self. The one that one minute may hate someone and the next say that they love them.

Yes there is a truth that some people have a stronger emotional sturdiness, but they are few are far between.

Google AdWords and Google AdSense are an integral part of the Google jungle. The jungle itself is amazing to look at and equally exciting to visit; but if you are not careful you'll get slapped, stung and leave the jungle penniless, as if robbed.

The image I am trying to create here is do we become the Tarzan of the Jungle, and become 'one' with the jungle. Or... do we get the hell out of the jungle and look for safety in our own ready built concrete haven? As we look back at that jungle of rivers and foliage, I may suggest we exaggerate with a little more intensity ever time we describe our experience. Instead of getting out of the jungle to save our sanity, we say we fought off lions and tigers and we could have been the king of that jungle. As with Google AdWords and AdSense, we walked through the rivers of the campaigns and systems... but ran away before we could conquer; to be overpowered by the foliage.

Using Google as the example in this study, they appear at times as the opposition. Enough I may say to swear at, curse, point a finger or two and even write to your friends about. So they are everything that is bad about the jungle.

Let me explain the rules of the jungle. Respect the nature of the jungle and you can live in harmony. Ignore the rules and you'll get stung, poisoned and live a life in true pain and confusion.

Allow me also to explain how 'rules' mean greater freedom. Rather than get too political, I'll complete this explanation in one paragraph. Visit the US, the UK and most of the developed world, and you'll see millions of rules. You may hate several of the rules but nonetheless you feel relatively safe living with them. Now visit a third world country with few rules. You feel anxious, frightened and unwilling to return.

So Google create their own jungle and if you want to earn money from Google you need to follow their rules. There is freedom within the rules. You may dislike a few, but without respect for the jungle you'll get stung.

Now here is the crux of this article... I gather information from both psychological and philosophical methodology. As a human we perform best and function at our peak when we are happy. When we are annoyed and frustrated we can only expect 50 to 60% excellence.

So the question to remind you is... Do we become the Tarzan of the Jungle, become the king; or do we fight the rules and shout aloud, but only from the mouth of an insect?

If you are trying to earn a living from Google, using AdWords or AdSense, and are frustrated with their jungle you are not open to learn anything. Any journey starts with a single step, but when you are cursing all you do is walk around in circles.

For you to earn a 'good' living from using the services that Google offer you need to be operating at your peak performance. Working from a position of hatred will only limit your possibilities.

Google has a million rules and regulations to follow so the task of understanding their jungle is a big one. Don't expect to understand it in a week. It may take 10 years, but the first step is to 'open up' and begin to learn.

Allocate 30 minutes a day to rest in reading about their services and how best to use them. Tarzan may swing through the jungle on a vine, but he does check the vine first. So it may be prudent not to just learn about Google from Google.

This article will test your skill of 'intuition'; do you get a 'gut' feeling that becoming the Tarzan is naturally the right course to travel. Or, are you the radical and want to challenge everything?

Challenging will use up more energy than conforming. Enjoy the Google Jungle and you will see beauty in motion... challenge it and you'll never maximize your performance, you'll never peak at your tasks and you'll eventually turn into a bitter person. You'll not be meant to live in a Jungle but an 'underworld'.

Did you know that smiling uses fewer muscles than frowning? Take it easy and the bounty is within reach.

Copyright (c) 2008 Phillip Booker

Mr P Booker
For more information please visit:
http://www.adwords-and-adsense.com/

AP - They embody four uniquely American stories. They offer messages of transformation with two distinct world views. They pursue one goal.

Since the Sex Discrimination Act came into force in 1976, the gap between the pay of men and women has narrowed marginally. But the rate of progress toward equal opportunities in the workplace which happened in the 70s and 80s has slowed in recent years and, at the current rate, equal pay will take another 50 years.

The wage gap

The figures speak for themselves - women in full-time work typically take home 17 per cent less than their male counterparts, whilst the gap between male and female part-timers is 38.4 per cent.

Women make up just 11 per cent of directors at FTSE 100 companies, 9 per cent of the senior judiciary and 10 per cent of senior police officers, and the lack of equal pay is most obvious amongst the highest earners.

Why don't women have equal pay?

Many equal opportunities campaigners say statistics such as those above prove that the 'glass ceiling' remains as real as ever and that sexual discrimination is rife.

Sexual discrimination, though, is only one part of the equation. One major reason for the lack of equal pay is an employment structure designed for and by men. Women tend to have more responsibilities at home and generally are less inclined to commit to the culture of long hours present in many British firms.

But there are strategies women can use to turn the tables and get equal opportunities in the workplace. Having the confidence to ask for what you deserve is crucial - If you are a woman in the workplace, here are some ways you can improve your situation and move towards equal pay.

How to get what you deserve:

When it comes to equal opportunities in the workplace, it seems that some women are doing themselves no favours by over-playing their weaknesses, whilst underestimating their strengths, and failing to ask for the pay rises they deserve.

Whilst sexual discrimination is certainly still in existence in some workplaces, in order to get equal pay there are strategies women need to learn from their male counterparts in order to get what they deserve.

1) Aim high

First of all, a psychological barrier exists for women, resulting in a failure to apply for jobs with higher salaries. One study showed that when a firm advertised a senior management role at 55,000 a year, they did not get one female applicant. When they readvertised it at 35,000, they were inundated by women.

In order to gain equal pay and equal opportunities in the workplace, women need to have faith in their own abilities. Women, it seems, are liable to impose a kind of sexual discrimination upon themselves by not aiming highly enough. When you are applying for jobs, make sure you don't rule out positions just because they have a higher salary.

2) Focus on your strengths

Women tend to talk about their weaknesses and worry about being over-promoted, while men trumpet their abilities and ignore their own weaknesses. In order to increase your chances for equal pay, try to develop a healthy confidence in your strengths and make sure to keep others aware of them. Be aware of your weaknesses but don't dwell on them - concentrate on your strengths.

3) Ask for what you want

Psychologists say that women in general are offered lower starting salaries, are less likely to negotiate than men and, once in a job, are not as adept at asking for pay rises. If you feel you are being underpaid then you really need to face your fears and have the confidence to ask for what you want.

Iain Mackintosh is the managing director of Simply-Docs. The firm provides over 1100 legal document templates covering all aspects of business from equal opportunities in the workplace to health and safety regulations. By providing these legal documents (with content provided by leading commercial lawyers, HR and health & safety consultants) at an affordable price, the company intends to help small businesses avoid costly breaches of regulation and legal action.