Tuesday, September 23, 2008 

The Demographics of Video Game Players

Video game demographics generally involves studying the video gaming habits of various kinds of people from different age groups. There are several primary and secondary researching techniques which are used like phone and personal interviews as well as the analysis of market surveys, company literature and trade journals.

The demographics of those video game players and related studies usually reveal that video games and playing them are adult-oriented forms of entertainment. Based on the studies conducted, video games are extensively played by men and women alike and nearly 60% of Americans are playing them.

Studying the demographics of video game players also include the various demographic variables like how many people in the population are actually playing them, what the average age of players is, the gender of video game players, what video games they play and what the effects these video games have on the population. Recent studies have shown that many people consider video games to be a very important entertainment medium.

Based on video game demographics, women make up a significant 39% of those who play video games in the population. Also, a surprising 40% of online gamers are women. 35% are below eighteen years old. And based on studies, the people who regularly play video games are in the 18 to 34 year old age group.

Overall, the video game industries and developers are the ones who make the most out of video game demographics. It is through these that they are able to identify the characteristics and preferences of customers and potential clients. They also use video game demographics so that they can enhance the games they develop and release.

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These undated images provided by the Treasury Department show the reverse sides for the 2009 Bicentennial Lincoln penny. In 2009, the U.S. Mint will put into circulation a series of four different one-cent coins in recognition of the bicentennial of Abraham Lincoln's birth and the 100th anniversary of the Lincoln cent. The obverse, heads side, will remain the same. (AP Photo/Treasury Department)AP - Next year, the penny will be getting not just one new look but four of them, the first changes to the 1-cent coin in 50 years. The U.S. Mint unveiled the new designs during a ceremony Monday at the Lincoln Memorial. The coin changes are part of the government's commemoration next year of the 200th anniversary of Lincoln's birth.

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